Walmart partnered with Allrecipes to provide Snapchat users with easy shoppable recipes. We leveraged Snapchat's new Scan & Search feature to create a unique food shopping experience right in the Snapchat app. Users could simply scan their favorite food items, and instantly be served recipe ideas featuring that item. Recipes featured ingredient lists linking directly to Walmart.com's checkout so you could instantly add everything you need to your cart, allowing shoppers to check out on Walmart.com with the click of a button.
Walmart Scan & Shop AR Lens
PRESS
Experience Ads
These ads supported the experience and gave a quick tutorial on how it works.
AGENCY DIGITAS
CREATIVE DIRECTOR MARK SNOW
COPYWRITER JAKE HOUSKA
PRODUCER STEVEN FRIED
PRODUCTION HOUSE MEDIANUG