Walmart Back to School & College
For Walmart's back to school brand-led campaign, we shot social-first content for TikTok and Meta. We focused on key messaging from price to variety, all under the umbrella of Walmart's "Find Your Thing" campaign. For my role, I led art direction from concepting through production and beyond — supervising the shoot, edit, color, and sound mix.
Back to College
Back to School
AWARDS
ADDY Awards - Silver
CLIENT WALMART
AGENCY DEPTW (DIGITAS, PUBLICIS NY)
CREATIVE DIRECTOR MAI NAKAMURA
PRODUCER PERRY VON STADE
PRODUCTION HOUSE HARBOR
DIRECTOR LACEY