Crocs Two Strap Soundtrack
Digitas was tasked with unlocking digital innovation through media-fueled creativity for Crocs. We came up with a comprehensive future-forward plan to drive awareness and consideration of the two-strap sandal through digital innovation. We utilized new media and technologies including NFTs, sound recognition, and motion capture to achieve a winning result, with Digitas being named Crocs' Digital Innovation AOR.
PRESS
AGENCY DIGITAS
GROUP CREATIVE DIRECTOR JENNY AWASANO
DESIGN DIRECTOR NATHALIE HUNI
ACD MELANIE CLEARY
COPYWRITER JAKE HOUSKA