Walmart Deals of Desire
For Walmart, Black Friday is the biggest retail shopping event of the year, so we knew we had to go big. For Walmart’s 2024 Black Friday campaign, we created a multi-part advertainment series, tapping into well-known genre tropes across categories including soap, supernatural, historical, western, and sports dramas to show that Walmart has deals for everyone. We worked with talent including Jake Shane, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Walton Goggins, Taye Diggs, and Chad Michael Murray to execute on our vision and reach new audiences. Our social content utilized Jake Shane’s comedic charm to promote our content and encourage shoppers to shop Walmart’s Black Friday Deals.
Making of with Jake Shane
To introduce Jake’s role as our production assistant on set and generate excitement around our Black Friday content, we kicked off our campaign with a mockumentary-style behind-the-scenes look into our production.
The Trailer
Next, we dropped a trailer introducing our celebrity talent and hinting at the drama to come.
On Social
We elevated our campaign with a series of behind-the-scenes social content featuring Jake Shane. We dove deeper into his role as Production Assistant, and revealed more about our episodic series along the way.
Episodic Content
We created full-length episodic content to highlight our Black Friday Deals with nods to well-known genre tropes.
CLIENT WALMART
AGENCY DEPTW (FALLON, DIGITAS, PUBLICIS NY)
CREATIVE DIRECTORS ABBY GROSS, SARA CUMMINGS, DANNY WEILANDT
CREATIVE LEADERSHIP NIKKI BAKER, MOLLY CRAWFORD, TRAVIS PARR
SR. COPYWRITER REILLY HARMER
COPYWRITER KAYLA HALL
ART DIRECTOR GRACE GEARY
PRODUCERS PETER MCCANN, TREVOR HEMBLING, CHRIS PARKE
DIRECTOR MARC WEBB, PAUL BRIGANTI
PRODUCTION RADICAL MEDIA
EDIT UNION EDITORIAL
SOUND HUMAN
COLOR & FINISHING HARBOR