One Less Wire

One Less Wire is a charity created to provide high-quality wireless headphones and other technologies to teens with life threatening illnesses. I developed a simple brand style guide and logo to represent the cause and launch its brand and website.

Logo

When designing the logo, I took into consideration the way this charity works at the crossroads of medicine and technology. I used a simple heart to represent the medical side, which combines to create the ear pieces on a pair of headphones. The missing bottom of the lowercase letter "i" represents removing wires, including both medical hookups and wireless technology such as headphones.